What If Hotels Had Personalities? The Brilliant Strategy Behind the Hotels.com “Perfect Somewhere” Campaign Post

What If Hotels Had Personalities? The Brilliant Strategy Behind the Hotels.com “Perfect Somewhere” Campaign Post

What If Hotels Had Personalities? The Brilliant Strategy Behind the Hotels.com “Perfect Somewhere” Campaign PostDaryn Leggo
Published on: 20/03/2026

Most travel booking websites sell the same thing: price comparisons, location filters, and endless lists of properties. So when Hotels.com launched its “Find Your Perfect Somewhere” campaign, the brand took a completely different approach. And the result was one of the smartest pieces of travel marketing in recent years.

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When Your Marketing Strategy Names the Competitor: What the Airbnb vs. Vrbo Rivalry Teaches Us

When Your Marketing Strategy Names the Competitor: What the Airbnb vs. Vrbo Rivalry Teaches Us

When Your Marketing Strategy Names the Competitor: What the Airbnb vs. Vrbo Rivalry Teaches UsDaryn Leggo
Published on: 13/03/2026

In most industries, brands follow an unwritten rule: don’t say the competitor’s name. Yet one of the most interesting marketing battles in the travel industry ignores that rule entirely. In several recent campaigns, Vrbo has built advertisements that explicitly reference its largest competitor, Airbnb.

Case Studies
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